Selling in Challenging Times: How to enhance Drupal's competitiveness in rapidly evolving market

I'll explore the tough realities that every software agencies face today, such as fewer project inquiries and intense price competition from B2B clients. Using direct examples from my sales experience, I'll show how these pressures force us to rethink our strategies. I'll talk about the rise of cheaper, quicker alternatives to Drupal and how we've responded at Droptica to remain competitive. Expect to hear about specific changes we've made in our sales and operations to better meet clients' tight budgets and high expectations, and how these adjustments help us keep up with commercial solutions. This talk will focus on practical insights and real-life solutions that other tech companies can apply too.